My experience has depended on my relationship to the product I am building. If it is for users in a community that I am a part of already, I am definitely looking. Otherwise, I have to figure out where these people are. Either way, I believe the term is "lead prospecting." It can actually be interesting even to an engineer, you can kinda fold it into your process, it helps you focus on what you are building if you use it that way.
My experience has depended on my relationship to the product I am building. If it is for users in a community that I am a part of already, I am definitely looking. Otherwise, I have to figure out where these people are. Either way, I believe the term is "lead prospecting." It can actually be interesting even to an engineer, you can kinda fold it into your process, it helps you focus on what you are building if you use it that way.