A friend wanted to be a more informed consumer and understand more about the ownership structures behind the products and brands he was using in his day-to-day life, particularly how prevalent private equity was behind some of the popular name brand products. He put together this site to track the data across several consumer categories he was most interested in.
A friend wanted to be a more informed consumer and understand more about the ownership structures behind the products and brands he was using in his day-to-day life, particularly how prevalent private equity was behind some of the popular name brand products. He put together this site to track the data across several consumer categories he was most interested in.