They have now discovered just quite how far they can push their luck.
FDA backlash + Novo Nordisk filed their lawsuit about 30 minutes after HIMS announced the plan. Not exaggerating: NVO evidently had it in the barrel, ready to fire the moment the first press release dropped.
Too bad they didn't make this call before blowing their budget on a superbowl commercial:
https://www.youtube.com/watch?v=aZ7Z5LTJWHM
They have now discovered just quite how far they can push their luck.
FDA backlash + Novo Nordisk filed their lawsuit about 30 minutes after HIMS announced the plan. Not exaggerating: NVO evidently had it in the barrel, ready to fire the moment the first press release dropped.